NBC’s broadcast of the opening ceremony for the 2021 Olympics attracted 16.7 million viewers in the US — the lowest audience in 33 years, preliminary data released by NBCUniversal shows. viewership Tokyo Olympics Viewership & Ratings Hit New Lows – Deadline According to Variety Magazine, there was a 36% drop in viewership of the opening ceremony compared to the 2016 Summer ceremony in Rio (Tokyo Olympic Games, 2021). But even the very best can have off-days. Olympics viewership in the U.S. 2021, by frequency and age; British opinion whether new sports belong in Summer Olympics in Tokyo in 2021; Views on more Olympic medals being won by India 2020; U.S. athletes at the Olympic Games in Tokyo 2021, by state; Size of Latin American teams at the Tokyo 2020 Summer Olympics A July 2021 report examined the share of Olympic Virtual Series viewers from selected countries worldwide. viewers Fox News reported that NBC’s Olympic coverage averaged just 14.7 million viewers for a 49% drop on Monday compared to the same night from the Rio de Janeiro Games back in 2016. The "Watch What Happens Live" host had to break down how TV ratings work after the former "Housewife" noted that the numbers seemed lower after her firing. John Nolte. Fewer viewers, nervous sponsors: The Olympics must rethink efforts to stay relevant. Affiliate marketing , Blogging , Content Marketing , Cpa Marketing , Digital Marketing , Email Marketing , Web Hosting , Website Builders Olympic ratings are down by almost 42% since the 2016 Olympics. By Richard Deitsch 1m ago. Olympic TV firsts. They also earned a .45 rating in the 18 to 49 demographic. 2021 Viewership for Friday night’s opening ceremonies came to around 17 million viewers, according to Nielsen , marking a decline of approximately 36% from the audience for the company’s 2016 broadcast of an opening ceremony for the Summer Games in Rio. Hopefully the 2021 Olympics lack of viewership doesn’t impact the events of the future. Share on Facebook; ... “Athens was not a great Olympics from a viewership point of view — that was one where everybody was worried about terrorism. Posted By: formerNYer, 7/27/2021 12:42:50 PM The Tokyo Olympics opening ceremony, delayed a year because of the COVID-19 pandemic, drew 16.7 million viewers for NBC on Friday, the smallest audience for the … Pulling off the 2021 Olympic broadcast is like competing in Olympic water polo with weights around your ankles. Tokyo Olympics opening draws 16.7 million U.S. TV viewers, a 33-year low. Olympics-U.S. viewership of Tokyo Games climbs to 19.8 mln on 2nd night. 784,000 viewers for Olympic Games opening ceremonyceremonie 2021-07-24T06:21:09.615Z The opening ceremony of the 2020 Olympic Games in Japan, broadcast on NPO1 on Friday, was watched by 784,000 people. Having been postponed from its original date in 2020 as a result of the coronavirus (COVID-19) pandemic, the Tokyo Olympics are due to take place in summer 2021. The Beijing Olympics are nearly here — and viewership is going to be a challenge. Now, in today’s era of declining viewership, and looking at 2021 so far, 15.5 million sounds pretty impressive. The decline in TV ratings isn't new: TV viewership for the 2016 Rio Olympics fell roughly 18% from the 2012 London games. U.S. broadcaster NBC said Monday its Olympics coverage garnered strong ratings on television and streaming despite declines from viewership in prior years. From the opening ceremonies up to today, there has been dwindling interest in what is normally an audience windfall. 75 ... backstroke … The Olympics Closing Ceremony will air live on Peacock at 7 a.m. The NBCUniversal unit said the average television audience for the Tokyo games was 15.1 million. For three straight nights, viewership for … The Olympics averaged fewer viewers than NBC did for Sunday Night Football last season (17.4 million across all platforms), though it topped all other primetime series during the 2020-21 television season. 3 most-viewed games of 2021-22 season. 3 Aug 2021 0. NEW YORK (AP) — If there's going to be a surge in viewership interest in the Tokyo Olympics, NBC Universal is still waiting. The 2021 figures include the average number of people watching on streaming platforms, which hit a record Monday, for an Olympics, with 746,000 viewers. Fox News, by Cortney O´Brien Original Article. Athletes train for years to get their bodies ready for these competitions. August 6, 2021 4:50pm Mega Viewership for NBC’s coverage of the 2020 Tokyo Olympics continued to fall as Thursday evening delivered both the … Tokyo 2020 Olympics - The Tokyo 2020 Olympics Opening Ceremony - Olympic Stadium, Tokyo, Japan - July 23, 2021. Olympics-U.S. viewership of Tokyo Games climbs to 19.8 mln on 2nd night. The network averaged of 15.5 million prime-time viewers over their 17-day run, down 42% from the Rio de Janeiro Olympics in 2016. NBCU says it was the most-streamed Olympics event ever at nearly 6 billion streaming minutes. Planned viewership of the 2022 Winter Olympic Games among respondents in the United States as of April 2021, by age [Graph]. NBC’s coverage of the 2020 Tokyo Olympics is significantly lower than the network’s coverage of the previous summer games in 2016 in Rio de Janeiro, Brazil, with just 14.7 million average viewers on Monday. For three straight nights, viewership for … In the first three days of the competition, viewership was down between 32% and 46% from what it was in the early days of the Rio Games in 2016. VIEWERSHIP UPDATE: ESPN's presentation of #CFBPlayoff Semis & New Year's Six 15% over 2020. Tokyo, Japan, Sunday, July 25, 2021 - Mens Basketball, USA vs. France at Saitama Super Arena. By Richard Deitsch 1m ago. Couple the two, and we have a ratings disaster for the 2021 Tokyo Olympics.” “These viewership declines are more complex than declines in other TV programming. NBC averaged 12.6 million viewers on Saturday night, a 39% drop compared to the first Saturday of the 2016 Olympics and a 56% drop compared to the 2012 London Games. NBC’s “Nightly News” had 7.2 million and … Olympic TV firsts. Hosting the Tokyo Olympics and Paralympics amid the coronavirus pandemic has been picked as the top domestic news story of 2021 by senior editors of Kyodo News and its member or subscriber newspapers and broadcasters. Updated August 11, 2021 2.49pm EDT. Around the world, streaming viewers of the Tokyo Olympics opening ceremony spent the most time watching on desktop computers and mobile phones, which captured a combined 54% share of viewing time.TVs were less popular for streaming the festivities: 23% of viewing time happened on connected TV devices and 14% on smart TVs. (1) The Tokyo Olympics and Paralympics held behind closed doors The Tokyo Olympic and Paralympic… Athletes of the United States pose during the closing ceremony in the Olympic Stadium at the 2020 Summer Olympics, Sunday, Aug. 8, 2021, in Tokyo, Japan. 19.5 million viewers tuned in to the Olympics on Thursday, to put this into perspective 96.4 million viewers tuned into the US Super Bowl in 2021. 1. Now that a weeknight has also shed significant viewership from recent Olympics, too, NBC could start to panic if things don’t pick up in a hurry. The closing ceremony is somewhat of a celebration that helps people get excited for the next upcoming Olympic games which is going to be located in Paris in 2024. Tokyo 2020, ultimately postponed to July 2021, broke new ground in Olympic broadcasting. March 30, 2021 at 1:38 pm ET. The Haps. Summer Olympics: Viewership and Search Trends. Javad Mahjoub of the Refugee Olympic Team in action against Johannes Frey of Germany. NBC Universal is still waiting to see if there will be a surge of interest in viewership for the Tokyo Summer Olympics. NBC Olympics’ #1 Streak Continues: NBC Summer Olympics Tops in Primetime for 134 Consecutive Nights. During a March 2021 survey in the United States, 31 percent of male respondents stated that they intended to watch a lot of the Tokyo Summer Olympics. Empty seats, zero atmosphere, diminished team numbers, local protests and a world distracted by coronavirus all combined to deliver just 16.7 million viewers for NBC’s four-hour long broadcast of the Tokyo Olympic Games opening ceremony on Friday. Ratings for the Tokyo 2020 Olympics plummeted compared to the 2016 Games in Rio. Primetime Coverage of Tokyo Olympics Closing Ceremony Tonight at 8 p.m. 4. Published on August 06, 2021. Jack Gruber-USA TODAY Sports. In our previous research, we found that the unlikely sport of Gymnastics became the most-searched sport across Roku devices, with soccer, and track, rounding out the top three. ABC’s “World News Tonight” led the evening news ratings race with an average of 7.5 million viewers. Through three days, viewers have streamed 735 million minutes of Olympic content on digital platforms — up 24 percent from Rio and 41 percent from the 2018 Winter Olympics. 2021 Tokyo Summer Olympics opening ceremony. What Happened to Olympic Viewership in 2021?!? Nolte: Viewership Ratings for Woke Olympics Continue to Crash. After the 17-day Olympic run, U.S. and Canadian broadcasters are reporting record-breaking coverage and viewership rates in women’s sporting events. Monday’s primetime coverage of the Tokyo Summer Olympics averaged 15.8 million viewers across NBC’s various platforms, down 38% from the comparable night of the Rio Summer Games in 2016 (24.3M). The figure was below that of the 2018 PyeongChang Olympics and the 2016… NBC has 33-year low viewership for Tokyo Olympics opening ceremony: ‘Not a happy’ benchmark. NBC paid about $1.1 billion for the rights to broadcast the Tokyo Olympics. Okay, maybe it’s just like Olympic water polo. NBC Touts A Silver Lining In Historically Low Viewership For The Tokyo Olympics Average prime time viewership was just 15.5 million people, down from an average 26.7 million for the Rio Games in 2016. NBC's TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016. Summer Olympics viewership remains low. NBC Universal is still waiting to see if there will be a surge of interest in viewership for the Tokyo Summer Olympics By DAVID BAUDER AP Media Writer July 27, 2021, 9:44 PM Viewership For Olympics Plummets. 2:59. •. ... 2021 6:51 pm ET This year’s opening ceremony drew just 16.7 million viewers, NBC’s smallest audience since the 1988 Seoul Games. “NBC said Friday that Thursday’s primetime coverage of the Tokyo … NBC’s viewership for the Olympics opening ceremony fell sharply, an early sign of the challenges the network faces in attracting a large audience during a … NBCU Tokyo Olympics: Prime-Time Viewership Down 42% From 2016 Rio Games - 08/10/2021. Now, in today’s era of declining viewership, and looking at 2021 so far, 15.5 million sounds pretty impressive. Viewership of the Oscars from 2000 to 2021 per Statista. What Happened to Olympic Viewership in 2021?!? NEW YORK (AP) — If there’s going to be a surge in viewership interest in the Tokyo Olympics, NBC Universal is still waiting. August 8, 2021 12:28pm. For a variety of reasons, the 2020 Olympic Games have been a ratings disaster for NBC. Olympic ratings are down by almost 42% since the 2016 Olympics. 19.5 million viewers tuned in to the Olympics on Thursday, to put this into perspective 96.4 million viewers tuned into the US … ET on Sunday while the primetime broadcast will air on NBC at 8 p.m. NBC wonders: where are the Olympic viewers this year? Through five days of the 2021 Tokyo Olympics, NBC’s average primetime audience of 15.2 million viewers is down 47% from Rio in 2016 and 57% from London in 2012. It was the smallest U.S. television audience for the event in the past 33 years. Around the World with Sports Viewership: Consuming Major Sports & Olympics Viewership | Aug 31, 2021 On today's episode, we discuss how sports are consumed worldwide: Was viewership of the Olympics down outside the US, are digital platforms making any progress on sports rights, and what do we expect from future major sporting events? ET. Tuesday morning's Tokyo Olympics coverage on USA Network and NBCSN (8 a.m.-Noon ET) averaged 1.48 million viewers - up 24% from opening Tuesday cable viewership for the Rio Olympics (1.20 million). [08/08/21 - 02:02 PM] NBC's Tokyo Olympics Dominates Primetime Viewership Rankings in 2021 NBC's Tokyo Olympics competition coverage delivered 11 of primetime TV's 25 most watched shows in 2021. 3:37. Viewers watching at home had plenty of action to enjoy and achievements to marvel at during the 2021 Tokyo Olympics. First, certain problems have plagued all of TV: cord-cutting, Netflix, social media, YouTube clips, and decreasing attention spans,” he added. The first preseason game of the 2021 season averaged 7.3 million viewers, the most watched preseason game in four years. The Olympics survived posterity but modernity is taking its toll. December 28, 2021 | 11:06am. “It’s very confusing for viewers to find what they want,” a media buyer told Marketing Brew. STAMFORD, Conn. – August 8, 2021 – NBC’s Tokyo Olympics coverage continued its dominance of primetime TV through Saturday’s final night of competition, which … Not even the USA winning the gold for all-around gymnastics lifted the ratings for the 2020 Woke Olympics anywhere close to respectable territory. Summer Olympic events public interest levels in the U.S. in July 2021; Olympic Summer Games Tokyo: reason why people watched less in the United States; Tokyo Olympics viewership trends in the U.S. 2021; Public interest in NWSL in the U.S. 2021, by gender; Support for sports teams changing Native American imagery in the U.S. 2021 Yichuan Cao/Sipa USA. Drops like this are not just recent, though. Viewership in prime-time is even worse, down 51%. Tokyo 2020 Olympics - Judo - Men's +100kg - Last 32 - Nippon Budokan - Tokyo, Japan - July 30, 2021. Now, in today’s era of declining viewership, and looking at 2021 so far, 15.5 million sounds pretty impressive. Until you look at past Olympics and realize that the Tokyo Games faceplanted to the worst result NBC has had since it started broadcasting the Summer Olympics in 1988 from Seoul, South Korea. They’re taking place in 2021 because of the pandemic, yet still called the 2020 Olympics, and the usually packed stands are empty. Having been postponed from its original date in 2020 as a result of the coronavirus (COVID-19) pandemic, the Tokyo Olympics are due to take place in summer 2021. ET on NBC. The viewership on NBC was 13.97 million, down 58 percent from the first Tuesday of the Rio Olympics in 2016 (33.44 million). Olympic ratings are down by almost 42% since the 2016 Olympics. Viewership was near historic lows the moment the 2021 Tokyo Olympics began. Tokyo 2020, ultimately postponed to July 2021, broke new ground in Olympic broadcasting. 19.5 million viewers tuned in to the Olympics on Thursday, to put this into perspective 96.4 million viewers tuned into the US Super Bowl in 2021. NBC Universal is still waiting to see if there will be a surge of interest in viewership for the Tokyo Summer Olympics By DAVID BAUDER AP Media Writer July 27, 2021, 9:43 PM During a March 2021 survey in the United States, 22 percent of respondents stated that they intended to watch a lot of the Tokyo Summer Olympics. WWE Friday Night SmackDown brought in an overnight average of 1.881 million viewers during the two-hour broadcast the previous week. Morning Consult. These were first Games to be fully produced, on site, in ultra-high-definition television (UHDTV), with high dynamic range (HDR) images bringing viewers closer to the athletes than ever before. The Beijing Olympics are nearly here — and viewership is going to be a challenge. More than 275 million viewers across Europe have watched the Tokyo 2020 Olympic Games in the first nine days of the competition, Discovery has reported. In another sign of the reshaped TV landscape, ratings for NBC’s telecasts of the Olympic Games in Tokyo are down significantly from 2016, but the event is still among the most-watched TV programming of the year. The Olympics. Again, down from Rio, but still impressive in today’s viewership-diminished TV landscape. While the opening ceremony on Friday drew 17 million viewers, only 14.7 tuned in on Monday during primetime. More than halfway through the delayed Tokyo Summer Olympics, viewership continues to register historic lows. Armand Duplantis, of Sweden fails with the world record attempt after winning the gold in the final of the men's pole vault at the 2020 Summer Olympics, Tuesday, Aug. … Thursday saw a 35% drop in viewership and fell 1.5 in ratings from the previous week, which was the second best-performing night. Viewership for the 2020 Tokyo Olympics is about half of what the 2016 Rio Olympics brought in and nearly a third of the London Games’ viewers.
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