Rutgers Football Let’s face it: The Olympics is old, man. 19.5 million viewers tuned in to the Olympics on Thursday, to put this into perspective 96.4 million viewers tuned into the US Super Bowl in 2021. NBC wonders: where are the Olympic viewers this year? | AP ... 2. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females. Detailed viewers statistics of FIBA 3x3 Olympic Qualifying Tournament 2021, Austria, Sport. GLOBAL BROADCAST AND AUDIENCE REPORT - Olympic Games Olympics This represented 20% more viewers than the Beijing Games and 14% more than the Athens Games (source: BARB). News , NBC saw its coverage of the Tokyo 2020 Olympic Games average 15.5 million primetime viewers, the US media network’s lowest audience for … Summer Olympics viewership intent in the U.S. 2021, by gender, by ethnicity; Summer Olympics viewership intent in the U.S. 2021, by gender; Share of people looking forward to 2020 Summer Olympics and Paralympics Japan 2019; Willingness to purchase 4K/8K TVs for 2020 Olympics games Japan 2019, by age group 3.20 billion video views +130% increase vs +120% increase vs 670 million users 16.2 billion minutes viewed +113% increase vs. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. Total NBC viewership of the opening ceremonies - 12.3 million in prime time plus an estimated 5 million who watched on television and over the internet hours earlier in real-time - … NBC's Summer Olympics ratings are in free-fall - CNN Monday’s competition scored 16.8 million viewers, off 46% from the 31.5 million who watched on the comparable night in 2016. More than 1 out of 4 (29%) rate their interest in the Olympics a 10 (“very high”) on a 10-point scale. Latest Cord Cutting Statistics. Olympic fans: sports viewership by device 2016 | Statista After extensive research, our data analysis team concluded: As of the second quarter of 2021, Peacock had 54 million users. “And the 2016 Summer Olympics were the lowest rated Olympics since 2004. Julia Stoll. For UK viewers, the London Olympics was the most-watched Olympics ever, with over 51 million viewers aged 4+ watching 15 consecutive minutes of Olympics coverage at some point during the Games. It’s not like this is a sudden trend. 2010 Winter Olympics Viewership. Who Watched? – Bozell Esports vs Sports | Can Esports Compete with Traditional ... GLOBAL BROADCAST AND AUDIENCE REPORT 6. 1. Thirty-five percent of whites, 31% of African Americans and Latinos, and 19% of Asians say they watch the games. Tokyo Olympics’ viewer numbers disappoint - Insider ... In addition, last night’s Tokyo Olympics viewership more than tripled the combined primetime viewership of ABC, CBS and FOX (4.3 million) and marks the most-watched Tuesday night since the Presidential Debate on Sept. 29, 2020 (17.9 million on Fox News). Four things have hurt 1. 3. “Summer Olympics” (Tuesday), NBC, 14.01 million. Nearly 30% of US consumers plan to cut the cord in 2021. Statistics of matches, teams, languages and platforms. Friday's Opening Ceremony averaged 17 million viewers on NBC both live and delayed in Nielsen's early fast national ratings. Because there is no global total of viewers for the events, I estimated the numbers using United States viewership statistics. Peacock generated $100 million in revenue in the fourth quarter of 2020. A Nielsen study conducted for Sports Business Daily last year showed viewership inched up from a … Access breaking Tokyo 2020 news, plus records and video highlights from the best historic moments in global sport. Viewership of Winter Olympics U.S. 2018, by ethnicity Interest in seeing the 2018 Winter Olympics in person in the United States 2018 The most important statistics The match was played at the Luzhniki Stadium in Moscow, Russia, on 15 July 2018, and was contested by France and Croatia.The tournament comprised hosts Russia and 31 other teams who emerged from the qualification phase, … The 2020 Tokyo Olympics pulled lackluster viewership statistics, raising questions for brands about the value of sponsoring teams and advertising during the games. With 47% of viewers interested in its return to the competition, Madison Cycling proves the most popular of the new and returning sports to Olympics this year. It’s official: the 2008 Beijing Olympic Games attracted the largest global TV audience ever. Through February 21, an estimated 56% of Olympic viewers are female, while 44% are male. NBC’s primetime coverage of the 2016 Rio Olympics averaged a 14.4 rating and 25.4 million viewers, via Sports Media Watch. Keen Olympic watchers would have to go back to the opening ceremony for the 1988 Seoul Games, which attracted 22.7 million TV viewers, to see numbers like it. In most regions, broadcast rights to the 2022 and 2024 Olympics were packaged together, but some broadcasters obtained rights to … Archery. Archery involves the use of a bow to fire arrows at a target board from a set distance. ...Athletics. Athletics has been a constant fixture in the Olympics since the games first began. ...Badminton. ...Basketball. ...Beach Volleyball. ...Boxing. ...Canoe Sprint. ...Cycling BMX. ...Cycling Mountain Bike. ...Cycling Road. ...More items... Viewing was down 42%from the Rio de Janeiro games in 2016, which attracted an average of 26.7 million viewers, perThe New York Times. People that care just watch the highlight videos online. Sochi Winter Olympics, 2014 – $55 Billion. The past two summer Olympics, London in 2012 and Rio de Janeiro in 2016, averaged 30.3 million and 27.5 million viewers, respectively. Olympics Viewing Interest and Intent. NBC Touts A Silver Lining In Historically Low Viewership For The Tokyo Olympics Average prime time viewership was just 15.5 million people, down from an average 26.7 million for the Rio Games in 2016. As with previous years, Olympic Broadcasting Services will produce the world feed provided to local broadcasters for use in their coverage. www.cnn.com. When viewership is explored by age, the study found that older people seem to enjoy watching the games the most. Statistics of matches, teams, languages and platforms. Olympic ratings are down by almost 42% since the 2016 Olympics. More. The 2022 Winter Olympics in Beijing will be televised by a number of broadcasters throughout the world. After pandemic-fueled delays last year, the Tokyo Olympics have gotten a lot of attention around this summer. 1. For the 1992 Barcelona Olympics the primetime median age was 39, in the 2016 Rio Olympics it had increased to 53. Age. Respondents report strong overall interest in both sports in general and the Olympics. The first such event was the Cotswold Games or "Cotswold Olimpick Games", an annual meeting near Chipping Campden, England, involving various sports.It was first organised by the lawyer Robert Dover between 1612 and 1642, with several … The lowest ratings since the 1992 Barcelona Olympic games, viewership was down 36 percent from the 2016 Rio Olympics opening ceremony (26.5 million viewers). The capital city audience was up a strong 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%. The statistic shows data on the digital sports viewership among Olympic fans worldwide as of the second quarter of 2016, by device. Here are some interesting post-Olympics viewership statistics provided by the Nielsen Company. During the survey carried out in the second quarter of 2016, 25 percent of responding Olympic fans aged 16 to 64 stated they had watched sports coverage on their … Official website of the Olympic Games. The BBC achieved a record television audience for an overseas Olympics as 45.24m people tuned in for Rio 2016. Simone Biles' return helped Tokyo Olympics viewership, but the average stays at 16.8 million viewers. Affiliate marketing, Blogging, Content Marketing, Cpa Marketing, Digital Marketing, Email Marketing, Web Hosting, Website Builders. Tokyo Olympics Push NBC to First 52-Week Season Outright Viewership Win in 3 Years. Though complete statistics are unavailable, numbers from a couple of sports last fall were obtained; and the optimism surrounding a positive trend in football participation came to fruition. By 2020, the network reported a decline in viewership, however, citing disinterest in games outside of the top teams’ fixtures as a major cause. Time zone difference where you find out the results during the day and they want you to watch the replay that night. A Nielsen study conducted for Sports Business Daily last year showed viewership inched up from a … And, viewers for the Olympics are getting older. Nearly all Americans aged 25-34 access TV content through the internet; 90% of young people prefer this method. Sports fans who follow or watch the Olympics includes 35% of men and 32% of women. Viewership in prime-time is even worse, down 51%. The audience of 2.12 million capital city viewers, made it the #1 program of 2021 in the metropolitan markets. Various uses of the term "Olympic" to describe athletic events in the modern era have been documented since the 17th century. So the current 2020 Olympics is more or less on trend. The Haps. NBC’s “Nightly News” had 7.2 million and the “CBS Evening News” had 4.8 million. Viewership of Winter Olympics U.S. 2018, by ethnicity Interest in seeing the 2018 Winter Olympics in person in the United States 2018 The most important statistics The combined television viewership of Formula One races worldwide stood at 471 million, with thousands of spectators attending Grands Prix events live across the globe. On Friday night, Seven’s network commercial audience share soared to 66.9%. Friday's broadcast of the Rio opening ceremony brought … For three straight nights, viewership for the Tokyo Games has been down more than 30% compared to the Rio de Janeiro Olympics in 2016, and the network has been hit by a steady stream of bad news regarding American competitors. Sports average viewership statistics for the match indicated it was the third most watched Premier League broadcast on the network with an average viewership of 3.36 million. Between August 8 and August 24, 4.7 billion viewers — or 70% of the world’s population — tuned in to watch the Games, according to Nielsen. The Olympic Games is always one of the most hotly-anticipated events on the sporting calendar. “And the 2016 Summer Olympics were the lowest rated Olympics since 2004. Detailed viewers statistics of FIBA 3x3 Universality Olympic Qualifying Tournament, Sport. “The 2018 Winter Olympics were the lowest rated in the last three decades,” Matzko said. And, viewers for the Olympics are getting older. TV viewership for the opening ceremony of the Tokyo Olympics averaged 56.4 percent in the capital and its surrounding areas, the highest for the event since the previous Tokyo Olympics in 1964, an audience ratings firm said Monday. A detailed look at who’s watching the 2010 Winter Olympics reveals a wealth of additional insights: Olympics ratings are clearly highest among older viewers. First, overall TV viewership for the Summer Olympics and the World Cup are on par with each other. The Sochi Winter Olympics of 2014, held in Russia, are by far the most expensive Olympic Games to date. NBC's coverage sucks. While the opening ceremony on Friday drew 17 million viewers, only 14.7 tuned in on Monday during primetime. Source: Olympic Winter Games PyeongChang 2018. Academia.edu is a platform for academics to share research papers. Definition of Summer olympics. The Summer Olympic Games or the Games of the Olympiad (), first held in 1896, are an international multi-sport event, occurring every four years, organized by the International Olympic Committee. Medals are awarded in each event, with gold medals for first place, silver for second and bronze for third,... NBC also used TAD during the Rio Olympics two years ago, but … 2. The 2012 London games had an average of 31.1 million. NBC’s coverage of the 2020 Tokyo Olympics is significantly lower than the network’s coverage of the previous summer games in 2016 in Rio de Janeiro, Brazil, with just 14.7 million average viewers on Monday. The median age of U.S. viewers for the 2008 Beijing Olympics was 47, rising to 48 for the 2012 London Games. Statistics of matches, teams, languages and platforms. After extensive research, our data analysis team concluded: As of the second quarter of 2021, Peacock had 54 million users. 2. “Summer Olympics” (Monday), NBC, 14.76 million. Among the younger segment of viewers, those aged 18-24, the percentage is similar: 87% opt for internet access. Olympic Games: TV viewership worldwide 2002-2016 Olympic Summer Games: percentage of tickets sold 1984-2016 Olympic Summer Games: total number of host broadcast feed hours 1998-2016 Olympics-U.S. viewership of Tokyo Games climbs to 19.8 million on 2nd night. COVID-19: Twitch and YouTube Gaming viewership increase March 2020. The graph presents the number of Olympic Games TV viewers worldwide from 2002 to 2014, as well as a forecast for 2016. The first such event was the Cotswold Games or "Cotswold Olimpick Games", an annual meeting near Chipping Campden, England, involving various sports.It was first organised by the lawyer Robert Dover between 1612 and 1642, with several … And it was a good bet: In September 2015, Twitch was averaging just under 600,000 concurrent viewers on the platform. So the current 2020 Olympics is more or less on trend. The Olympics is the most prominent competition in the world and 53 percent of Team USA is female, which means American women likely … Since the Olympics’ opening ceremony on July 23, a fraction of the audience that tuned in for the 2016 Rio de Janeiro Games returned … Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts research analyst Man-Chung Cheung and … Since the 2000 Olympic Games in Sydney, primetime viewership of the games on NBC in the U.S. has fluctuated and, as of 2018, the Olympic Games with the highest average amount of primetime NBC viewers was the 2002 Olympics in Salt Lake City, with 32 million viewers. The 2018 FIFA World Cup Final was the final match of the 2018 World Cup, the 21st edition of FIFA's competition for national football teams. Published Wed, Aug 4 2021 7:32 PM … Olympic ratings are down by almost 42% since the 2016 Olympics. We compiled statistics on Peacock’s latest revenue, user, and viewership metrics, including the 2020 Olympics. NBC's Summer Olympics ratings are in free-fall. An estimated 56% of Olympic viewers are female, while 44% are male. Peacock generated $100 million in revenue in the fourth quarter of 2020. For the week of July 26 to Aug. 1, the top 20 shows in prime time, their networks and viewerships: 1. “Summer Olympics” (Thursday), NBC, 16.19 million. Around 17 million Americans tuned into the opening ceremony Race/ethnicity. On today's episode, we discuss how sports are consumed worldwide: Was viewership of the Olympics down outside the US, are digital platforms making any progress on sports rights, and what do we expect from future major sporting events? In 2012, the U.S.-Canada women's Olympic semifinal contributed the then- single most-viewed half-hour of the Olympics on NBCSN. Viewers are spread too far and wide, no longer huddled around the TV. The Rio Olympics opened to big pageantry but relatively low ratings in the United States for NBC. NBC's TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016. One outlet for viewing the Olympic Games in the U.S. is through NBC. Digital includes video views of official content on rights holding broadcasters websites/apps & social media platforms. It drew a 7.4 U.S. rating and 13.458 million viewers. That memorable gathering (remember Gisele Bündchen’s dancing?) Three years later, unofficial Twitch statistics and analytics site SullyGnome.com says the number of Twitch viewers is close to 1.2 million. More than half … Detailed viewers statistics of FIBA 3x3 Olympic Qualifying Tournament 2021, Austria, Sport. Video Research Ltd said the preliminary rating for public broadcaster NHK's live… NBC averaged 12.6 million viewers on Saturday night, a 39 percent drop compared to the first Saturday of the 2016 Rio de Janeiro Olympics and a 56 percent drop compared to the 2012 London games. We compiled statistics on Peacock’s latest revenue, user, and viewership metrics, including the 2020 Olympics. Published by Statista Research Department , Aug 4, 2016. The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to public health, but also to the entire entertainment industry. The Summer Olympic Games or the Games of the Olympiad (), first held in 1896, are an international multi-sport event, occurring every four years, organized by the International Olympic Committee. Medals are awarded in each event, with gold medals for first place, silver for second and bronze for third, a tradition that started in 1904. Two-Day NBC Primetime Viewership Tops by 294% Other Broadcast Networks Combined NBC Saturday Night Adult 18-49 Rating Advantage over Other Networks Combined is Best in TV History, Excluding Super Bowls U.S. Men’s Basketball Telecast on NBCSN Tops All of Team’s Games on Network in 2012 More than 216 Million Rio Olympics Streaming Minutes … Three days later, the U.S.-Japan gold medal match drew 4.350 million viewers on NBC Sports Network, the largest audience in the history of that network. Olympic Games Rio 2016 Audience Executive Summary • Rio 2016 was the most consumed Olympic Games ever - taking into consideration broadcast coverage viewed on television and digital platforms, as well as engagement on social media • More television coverage and more digital coverage than ever before And viewership hasn’t just declined this year. In a pandemic summer, a fanless Olympics isn't as much of a draw. At the time, it was one of the largest acquisitions for the tech and e-commerce giant. It’s not like this is a sudden trend. I looked at marketing reports, fact sheets, and articles on the internet related to the 2014 Olympics since it is the most recent one for these events. 1. “Summer Olympics” (Thursday), NBC, 16.19 million. A survey held during the Olympic Summer Games held in Tokyo in 2021 concluded that the majority of respondents in the United States who watched less of the events than during previous Olympics did so because of general disinterest, other obligations, or because of their contempt for athletes and the politicization of sports. scored 26.5 million total viewers, per Nielsen. Too many human interest stories and … Over 15 days of competition, NBCU’s Olympics coverage averaged 27.5 million viewers across all platforms, including digital streaming — down 9% from 2012. Viewership of Winter Olympics U.S. 2018, by ethnicity Interest in seeing the 2018 Winter Olympics in person in the United States 2018 The most important statistics 4. And viewership hasn’t just declined this year. Various uses of the term "Olympic" to describe athletic events in the modern era have been documented since the 17th century. 19.5 million viewers tuned in to the Olympics on Thursday, to put this into perspective 96.4 million viewers tuned into the US Super Bowl in 2021. The 2020 Tokyo Olympics pulled lackluster viewership statistics, raising questions for brands about the value of sponsoring teams and advertising during the games. The estimated cost of $55 billion is higher than the combined total of all the other Winter Games held before. NBC's Tokyo Olympics Viewership Gets off to Rough Start. This year’s games averaged 15.5 millionviewers nightly across NBC's prime-time and digital offerings for the duration of the games. According to The Nielsen Company, the TV audience for the Winter Olympics is predominantly female, unlike the male-favored Super Bowl. 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olympic viewership statistics

The decline in TV ratings isn't new: TV viewership for the 2016 Rio Olympics fell roughly 18% from the 2012 London games. Rutgers Football Let’s face it: The Olympics is old, man. 19.5 million viewers tuned in to the Olympics on Thursday, to put this into perspective 96.4 million viewers tuned into the US Super Bowl in 2021. NBC wonders: where are the Olympic viewers this year? | AP ... 2. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females. Detailed viewers statistics of FIBA 3x3 Olympic Qualifying Tournament 2021, Austria, Sport. GLOBAL BROADCAST AND AUDIENCE REPORT - Olympic Games Olympics This represented 20% more viewers than the Beijing Games and 14% more than the Athens Games (source: BARB). News , NBC saw its coverage of the Tokyo 2020 Olympic Games average 15.5 million primetime viewers, the US media network’s lowest audience for … Summer Olympics viewership intent in the U.S. 2021, by gender, by ethnicity; Summer Olympics viewership intent in the U.S. 2021, by gender; Share of people looking forward to 2020 Summer Olympics and Paralympics Japan 2019; Willingness to purchase 4K/8K TVs for 2020 Olympics games Japan 2019, by age group 3.20 billion video views +130% increase vs +120% increase vs 670 million users 16.2 billion minutes viewed +113% increase vs. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. Total NBC viewership of the opening ceremonies - 12.3 million in prime time plus an estimated 5 million who watched on television and over the internet hours earlier in real-time - … NBC's Summer Olympics ratings are in free-fall - CNN Monday’s competition scored 16.8 million viewers, off 46% from the 31.5 million who watched on the comparable night in 2016. More than 1 out of 4 (29%) rate their interest in the Olympics a 10 (“very high”) on a 10-point scale. Latest Cord Cutting Statistics. Olympic fans: sports viewership by device 2016 | Statista After extensive research, our data analysis team concluded: As of the second quarter of 2021, Peacock had 54 million users. “And the 2016 Summer Olympics were the lowest rated Olympics since 2004. Julia Stoll. For UK viewers, the London Olympics was the most-watched Olympics ever, with over 51 million viewers aged 4+ watching 15 consecutive minutes of Olympics coverage at some point during the Games. It’s not like this is a sudden trend. 2010 Winter Olympics Viewership. Who Watched? – Bozell Esports vs Sports | Can Esports Compete with Traditional ... GLOBAL BROADCAST AND AUDIENCE REPORT 6. 1. Thirty-five percent of whites, 31% of African Americans and Latinos, and 19% of Asians say they watch the games. Tokyo Olympics’ viewer numbers disappoint - Insider ... In addition, last night’s Tokyo Olympics viewership more than tripled the combined primetime viewership of ABC, CBS and FOX (4.3 million) and marks the most-watched Tuesday night since the Presidential Debate on Sept. 29, 2020 (17.9 million on Fox News). Four things have hurt 1. 3. “Summer Olympics” (Tuesday), NBC, 14.01 million. Nearly 30% of US consumers plan to cut the cord in 2021. Statistics of matches, teams, languages and platforms. Friday's Opening Ceremony averaged 17 million viewers on NBC both live and delayed in Nielsen's early fast national ratings. Because there is no global total of viewers for the events, I estimated the numbers using United States viewership statistics. Peacock generated $100 million in revenue in the fourth quarter of 2020. A Nielsen study conducted for Sports Business Daily last year showed viewership inched up from a … Access breaking Tokyo 2020 news, plus records and video highlights from the best historic moments in global sport. Viewership of Winter Olympics U.S. 2018, by ethnicity Interest in seeing the 2018 Winter Olympics in person in the United States 2018 The most important statistics The match was played at the Luzhniki Stadium in Moscow, Russia, on 15 July 2018, and was contested by France and Croatia.The tournament comprised hosts Russia and 31 other teams who emerged from the qualification phase, … The 2020 Tokyo Olympics pulled lackluster viewership statistics, raising questions for brands about the value of sponsoring teams and advertising during the games. With 47% of viewers interested in its return to the competition, Madison Cycling proves the most popular of the new and returning sports to Olympics this year. It’s official: the 2008 Beijing Olympic Games attracted the largest global TV audience ever. Through February 21, an estimated 56% of Olympic viewers are female, while 44% are male. NBC’s primetime coverage of the 2016 Rio Olympics averaged a 14.4 rating and 25.4 million viewers, via Sports Media Watch. Keen Olympic watchers would have to go back to the opening ceremony for the 1988 Seoul Games, which attracted 22.7 million TV viewers, to see numbers like it. In most regions, broadcast rights to the 2022 and 2024 Olympics were packaged together, but some broadcasters obtained rights to … Archery. Archery involves the use of a bow to fire arrows at a target board from a set distance. ...Athletics. Athletics has been a constant fixture in the Olympics since the games first began. ...Badminton. ...Basketball. ...Beach Volleyball. ...Boxing. ...Canoe Sprint. ...Cycling BMX. ...Cycling Mountain Bike. ...Cycling Road. ...More items... Viewing was down 42%from the Rio de Janeiro games in 2016, which attracted an average of 26.7 million viewers, perThe New York Times. People that care just watch the highlight videos online. Sochi Winter Olympics, 2014 – $55 Billion. The past two summer Olympics, London in 2012 and Rio de Janeiro in 2016, averaged 30.3 million and 27.5 million viewers, respectively. Olympics Viewing Interest and Intent. NBC Touts A Silver Lining In Historically Low Viewership For The Tokyo Olympics Average prime time viewership was just 15.5 million people, down from an average 26.7 million for the Rio Games in 2016. As with previous years, Olympic Broadcasting Services will produce the world feed provided to local broadcasters for use in their coverage. www.cnn.com. When viewership is explored by age, the study found that older people seem to enjoy watching the games the most. Statistics of matches, teams, languages and platforms. Olympic ratings are down by almost 42% since the 2016 Olympics. More. The 2022 Winter Olympics in Beijing will be televised by a number of broadcasters throughout the world. After pandemic-fueled delays last year, the Tokyo Olympics have gotten a lot of attention around this summer. 1. For the 1992 Barcelona Olympics the primetime median age was 39, in the 2016 Rio Olympics it had increased to 53. Age. Respondents report strong overall interest in both sports in general and the Olympics. The first such event was the Cotswold Games or "Cotswold Olimpick Games", an annual meeting near Chipping Campden, England, involving various sports.It was first organised by the lawyer Robert Dover between 1612 and 1642, with several … The lowest ratings since the 1992 Barcelona Olympic games, viewership was down 36 percent from the 2016 Rio Olympics opening ceremony (26.5 million viewers). The capital city audience was up a strong 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%. The statistic shows data on the digital sports viewership among Olympic fans worldwide as of the second quarter of 2016, by device. Here are some interesting post-Olympics viewership statistics provided by the Nielsen Company. During the survey carried out in the second quarter of 2016, 25 percent of responding Olympic fans aged 16 to 64 stated they had watched sports coverage on their … Official website of the Olympic Games. The BBC achieved a record television audience for an overseas Olympics as 45.24m people tuned in for Rio 2016. Simone Biles' return helped Tokyo Olympics viewership, but the average stays at 16.8 million viewers. Affiliate marketing, Blogging, Content Marketing, Cpa Marketing, Digital Marketing, Email Marketing, Web Hosting, Website Builders. Tokyo Olympics Push NBC to First 52-Week Season Outright Viewership Win in 3 Years. Though complete statistics are unavailable, numbers from a couple of sports last fall were obtained; and the optimism surrounding a positive trend in football participation came to fruition. By 2020, the network reported a decline in viewership, however, citing disinterest in games outside of the top teams’ fixtures as a major cause. Time zone difference where you find out the results during the day and they want you to watch the replay that night. A Nielsen study conducted for Sports Business Daily last year showed viewership inched up from a … And, viewers for the Olympics are getting older. Nearly all Americans aged 25-34 access TV content through the internet; 90% of young people prefer this method. Sports fans who follow or watch the Olympics includes 35% of men and 32% of women. Viewership in prime-time is even worse, down 51%. The audience of 2.12 million capital city viewers, made it the #1 program of 2021 in the metropolitan markets. Various uses of the term "Olympic" to describe athletic events in the modern era have been documented since the 17th century. So the current 2020 Olympics is more or less on trend. The Haps. NBC’s “Nightly News” had 7.2 million and the “CBS Evening News” had 4.8 million. Viewership of Winter Olympics U.S. 2018, by ethnicity Interest in seeing the 2018 Winter Olympics in person in the United States 2018 The most important statistics The combined television viewership of Formula One races worldwide stood at 471 million, with thousands of spectators attending Grands Prix events live across the globe. On Friday night, Seven’s network commercial audience share soared to 66.9%. Friday's broadcast of the Rio opening ceremony brought … For three straight nights, viewership for the Tokyo Games has been down more than 30% compared to the Rio de Janeiro Olympics in 2016, and the network has been hit by a steady stream of bad news regarding American competitors. Sports average viewership statistics for the match indicated it was the third most watched Premier League broadcast on the network with an average viewership of 3.36 million. Between August 8 and August 24, 4.7 billion viewers — or 70% of the world’s population — tuned in to watch the Games, according to Nielsen. The Olympic Games is always one of the most hotly-anticipated events on the sporting calendar. “And the 2016 Summer Olympics were the lowest rated Olympics since 2004. Detailed viewers statistics of FIBA 3x3 Universality Olympic Qualifying Tournament, Sport. “The 2018 Winter Olympics were the lowest rated in the last three decades,” Matzko said. And, viewers for the Olympics are getting older. TV viewership for the opening ceremony of the Tokyo Olympics averaged 56.4 percent in the capital and its surrounding areas, the highest for the event since the previous Tokyo Olympics in 1964, an audience ratings firm said Monday. A detailed look at who’s watching the 2010 Winter Olympics reveals a wealth of additional insights: Olympics ratings are clearly highest among older viewers. First, overall TV viewership for the Summer Olympics and the World Cup are on par with each other. The Sochi Winter Olympics of 2014, held in Russia, are by far the most expensive Olympic Games to date. NBC's coverage sucks. While the opening ceremony on Friday drew 17 million viewers, only 14.7 tuned in on Monday during primetime. Source: Olympic Winter Games PyeongChang 2018. Academia.edu is a platform for academics to share research papers. Definition of Summer olympics. The Summer Olympic Games or the Games of the Olympiad (), first held in 1896, are an international multi-sport event, occurring every four years, organized by the International Olympic Committee. Medals are awarded in each event, with gold medals for first place, silver for second and bronze for third,... NBC also used TAD during the Rio Olympics two years ago, but … 2. The 2012 London games had an average of 31.1 million. NBC’s coverage of the 2020 Tokyo Olympics is significantly lower than the network’s coverage of the previous summer games in 2016 in Rio de Janeiro, Brazil, with just 14.7 million average viewers on Monday. The median age of U.S. viewers for the 2008 Beijing Olympics was 47, rising to 48 for the 2012 London Games. Statistics of matches, teams, languages and platforms. After extensive research, our data analysis team concluded: As of the second quarter of 2021, Peacock had 54 million users. 2. “Summer Olympics” (Monday), NBC, 14.76 million. Among the younger segment of viewers, those aged 18-24, the percentage is similar: 87% opt for internet access. Olympic Games: TV viewership worldwide 2002-2016 Olympic Summer Games: percentage of tickets sold 1984-2016 Olympic Summer Games: total number of host broadcast feed hours 1998-2016 Olympics-U.S. viewership of Tokyo Games climbs to 19.8 million on 2nd night. COVID-19: Twitch and YouTube Gaming viewership increase March 2020. The graph presents the number of Olympic Games TV viewers worldwide from 2002 to 2014, as well as a forecast for 2016. The first such event was the Cotswold Games or "Cotswold Olimpick Games", an annual meeting near Chipping Campden, England, involving various sports.It was first organised by the lawyer Robert Dover between 1612 and 1642, with several … And it was a good bet: In September 2015, Twitch was averaging just under 600,000 concurrent viewers on the platform. So the current 2020 Olympics is more or less on trend. The Olympics is the most prominent competition in the world and 53 percent of Team USA is female, which means American women likely … Since the Olympics’ opening ceremony on July 23, a fraction of the audience that tuned in for the 2016 Rio de Janeiro Games returned … Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts research analyst Man-Chung Cheung and … Since the 2000 Olympic Games in Sydney, primetime viewership of the games on NBC in the U.S. has fluctuated and, as of 2018, the Olympic Games with the highest average amount of primetime NBC viewers was the 2002 Olympics in Salt Lake City, with 32 million viewers. The 2018 FIFA World Cup Final was the final match of the 2018 World Cup, the 21st edition of FIFA's competition for national football teams. Published Wed, Aug 4 2021 7:32 PM … Olympic ratings are down by almost 42% since the 2016 Olympics. We compiled statistics on Peacock’s latest revenue, user, and viewership metrics, including the 2020 Olympics. NBC's Summer Olympics ratings are in free-fall. An estimated 56% of Olympic viewers are female, while 44% are male. Peacock generated $100 million in revenue in the fourth quarter of 2020. For the week of July 26 to Aug. 1, the top 20 shows in prime time, their networks and viewerships: 1. “Summer Olympics” (Thursday), NBC, 16.19 million. Around 17 million Americans tuned into the opening ceremony Race/ethnicity. On today's episode, we discuss how sports are consumed worldwide: Was viewership of the Olympics down outside the US, are digital platforms making any progress on sports rights, and what do we expect from future major sporting events? In 2012, the U.S.-Canada women's Olympic semifinal contributed the then- single most-viewed half-hour of the Olympics on NBCSN. Viewers are spread too far and wide, no longer huddled around the TV. The Rio Olympics opened to big pageantry but relatively low ratings in the United States for NBC. NBC's TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016. One outlet for viewing the Olympic Games in the U.S. is through NBC. Digital includes video views of official content on rights holding broadcasters websites/apps & social media platforms. It drew a 7.4 U.S. rating and 13.458 million viewers. That memorable gathering (remember Gisele Bündchen’s dancing?) Three years later, unofficial Twitch statistics and analytics site SullyGnome.com says the number of Twitch viewers is close to 1.2 million. More than half … Detailed viewers statistics of FIBA 3x3 Olympic Qualifying Tournament 2021, Austria, Sport. Video Research Ltd said the preliminary rating for public broadcaster NHK's live… NBC averaged 12.6 million viewers on Saturday night, a 39 percent drop compared to the first Saturday of the 2016 Rio de Janeiro Olympics and a 56 percent drop compared to the 2012 London games. We compiled statistics on Peacock’s latest revenue, user, and viewership metrics, including the 2020 Olympics. Published by Statista Research Department , Aug 4, 2016. The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to public health, but also to the entire entertainment industry. The Summer Olympic Games or the Games of the Olympiad (), first held in 1896, are an international multi-sport event, occurring every four years, organized by the International Olympic Committee. Medals are awarded in each event, with gold medals for first place, silver for second and bronze for third, a tradition that started in 1904. Two-Day NBC Primetime Viewership Tops by 294% Other Broadcast Networks Combined NBC Saturday Night Adult 18-49 Rating Advantage over Other Networks Combined is Best in TV History, Excluding Super Bowls U.S. Men’s Basketball Telecast on NBCSN Tops All of Team’s Games on Network in 2012 More than 216 Million Rio Olympics Streaming Minutes … Three days later, the U.S.-Japan gold medal match drew 4.350 million viewers on NBC Sports Network, the largest audience in the history of that network. Olympic Games Rio 2016 Audience Executive Summary • Rio 2016 was the most consumed Olympic Games ever - taking into consideration broadcast coverage viewed on television and digital platforms, as well as engagement on social media • More television coverage and more digital coverage than ever before And viewership hasn’t just declined this year. In a pandemic summer, a fanless Olympics isn't as much of a draw. At the time, it was one of the largest acquisitions for the tech and e-commerce giant. It’s not like this is a sudden trend. I looked at marketing reports, fact sheets, and articles on the internet related to the 2014 Olympics since it is the most recent one for these events. 1. “Summer Olympics” (Thursday), NBC, 16.19 million. A survey held during the Olympic Summer Games held in Tokyo in 2021 concluded that the majority of respondents in the United States who watched less of the events than during previous Olympics did so because of general disinterest, other obligations, or because of their contempt for athletes and the politicization of sports. scored 26.5 million total viewers, per Nielsen. Too many human interest stories and … Over 15 days of competition, NBCU’s Olympics coverage averaged 27.5 million viewers across all platforms, including digital streaming — down 9% from 2012. Viewership of Winter Olympics U.S. 2018, by ethnicity Interest in seeing the 2018 Winter Olympics in person in the United States 2018 The most important statistics 4. And viewership hasn’t just declined this year. Various uses of the term "Olympic" to describe athletic events in the modern era have been documented since the 17th century. 19.5 million viewers tuned in to the Olympics on Thursday, to put this into perspective 96.4 million viewers tuned into the US Super Bowl in 2021. The 2020 Tokyo Olympics pulled lackluster viewership statistics, raising questions for brands about the value of sponsoring teams and advertising during the games. The estimated cost of $55 billion is higher than the combined total of all the other Winter Games held before. NBC's Tokyo Olympics Viewership Gets off to Rough Start. This year’s games averaged 15.5 millionviewers nightly across NBC's prime-time and digital offerings for the duration of the games. According to The Nielsen Company, the TV audience for the Winter Olympics is predominantly female, unlike the male-favored Super Bowl. 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olympic viewership statistics