NBC's Tokyo Olympic Ratings Are Plunging | HuffPost null Summer Olympics TV Ratings Start Lower, Still Dominant ... NBC's airing of the Tokyo Olympics is a complete ratings disaster after a week that has thus far featured "woke" athletes and their protests, one high-profile early exit and the reality that changing viewing habits have decimated the cash cow the games once were. Beijing 2022 Olympic Winter Games | NBC Olympics NBC says the event was the second most-watched standalone primetime entertainment program since the start of the . Olympics viewership down 42% near halfway through competition. NBC Scrambles for High Ratings at Olympics Amid Negative . There are a number of factors contributing to the drop in audience for the Olympics. Now to be fair, NBC's 2020 Olympics ratings are significantly down from 2016 Olympics ratings, so the evening news numbers were bound to be down quite a bit as well. Excluding streaming, night 10 of the Tokyo Summer Olympics on NBC averaged a still diluted 12.76 million viewers and a 2.5 rating/20 share in adults 18-49 in primetime. NBC is giving advertisers who bought airtime during the Tokyo Olympics extra commercials due to underwhelming ratings for this year's 2020 Olympic Games, fueled by a pandemic-weary population . Summer Olympics TV Ratings Fall in First Weekend. Summer Olympics opening ceremony ratings plunged, but ... NBC Tokyo Olympics coverage struggles with TV viewers ... NBC's coverage of the Olympics in Sochi is slipping in the ratings. NBC's Summer Olympics ratings are in free-fall. Olympic Ratings Drop and Athlete Stumbles Spur NBC's Make ... Due to . Most prime-time broadcasts so far have had a similar gap between Tokyo . Today Show Ratings Lowest in 30 Years | The Daily Wire NBC's Summer Olympics ratings are in free-fall. The numbers are sobering: Sunday's NBC audience of 13 million was down 51 . Simone Biles' return helped Tokyo Olympics viewership, but the average stays at 16.8 million viewers Published Wed, Aug 4 2021 7:32 PM EDT Updated Thu, Aug 5 2021 6:10 AM EDT Jabari Young . By Matt Webb Mitovich / July 31 2021, 12:14 PM PDT. Well, the Olympics television viewership ratings are in for NBC and, boy, are they ugly: NBC's primetime coverage of the Tokyo Olympics on July 26 averaged 14.7 million viewers -- for a 49% drop . And in 2022, Beijing will be the third straight Olympics (Winter or Summer) to be held in Asia. (0501 HKT) July 26, 2021 . NBC's Tokyo Olympic Ratings Are Plunging. NBC Universal saw record-low ratings throughout the 2020 Olympic . NBC's Summer Olympics ratings are in free-fall - CNN NBC suffered its worst ratings disaster ever with the collapse of the woke 2021 Tokyo Olympics. NBC's TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016. The Olympics coverage is headed by the NBCUniversal executive Molly Solomon, who was named the president of NBC Olympics Production in 2019, a few months before the postponement of the 2020 games. That brings us to NBC's Tokyo Olympics ratings bust, an event doomed for dismal viewership well before it began. NBC Draws Its Lowest Summer Olympics Ratings Ever for Tokyo Games TV viewership down 42% from 2016; NBC executive said Olympics will still 'will be very, very profitable' . The 2021 figures include the average number of people watching on streaming platforms, which hit a record Monday, for an Olympics, with 746,000 viewers. The 537,000 adults 25-54 average is +8% from what the show averaged in Q3 '21, and a more significant gain than what ABC (+2%) and NBC (+3%) delivered in the measurement in Q4. With no spectators allowed at the Tokyo Olympics, the friends and families of athletes are getting together to watch the competition together on TV. After the opening ceremony immediately cratered with the worst . August 5, 2021 3:59pm. . The ratings for the Tokyo Games - described as a "worst-case scenario" for NBC, the network airing them - were a huge drop down from the 2016 Rio Olympics, the 2012 London Olympics, and many other preceding games, only pulling in roughly half the viewers when compared to those events. The 2021 figures include the average number of people watching on streaming platforms, which hit a record Monday, for an Olympics, with 746,000 viewers. What have you thought about having the 2020 Tokyo Olympics in 2021 thus far? Ratings for the Tokyo Games are down significantly from Rio 2016, London 2012 and prior Games — like, losing-half-the-audience significant. NBC is facing a ratings disaster for the Olympics as millions fewer Americans tuned in to the Tokyo Games finales amid ongoing "woke" protests and demonstrations by American athletes. Ratings plunged for the Olympics opening ceremony, but streaming was solid . Today, Peacock announced it will be the streaming home of the 2022 Winter Olympics. NBC Sports pointed out that with television . Reuters reported Shell's comments as it becomes increasingly evident in several major markets around the world the TV audience has collapsed since 2016.. Ratings data from the opening ceremony and first few nights of events indicate the Tokyo Games are currently the least watched Olympics in recent history across Europe and especially in the U.S. where viewer numbers are in freefall. Paulsen . Low TV viewing numbers and early exits from star athletes like Simone Biles and Naomi Osaka have caused anxiety from Olympic . For an athlete to actually believe this to be the case raises so many questions. NBC: 2.5 rating/20 share, ABC: 0.7/ 5, Fox: 0.2/ 2, CBS: 0.2/ 1, CW: 0.1/ 0. August 12, 2021 9:04pm. NBC's overall . Monday's primetime coverage of the Tokyo Summer Olympics averaged 15.8 million viewers across NBC's various platforms, down 38% from the comparable night of the Rio Summer Games in 2016 (24.3M). Recent ratings analysis shows that viewership for NBC's flagship morning news and chat show has reached its lowest point in 30 years. NBC is hoping for good ratings for the 2021 Tokyo Olympics July 23 to Aug 8, although the games are facing pandemic and other challenges. The Tokyo Olympics have at times been a somber affair on NBC, including after the Games' biggest star, Simone Biles, pulled out to focus on her mental health. NBC's Summer Olympics ratings are in free-fall. . The Tokyo Olympics have been a ratings disaster for NBC, which on Wednesday suffered the second-lowest numbers of the Games. primetime coverage of the Olympics averaged 15.8 million viewers on NBC, its sibling cable . As a result, it appears the personally empowered PC Olympics have turned out to be a ratings flop. Sunday's prime-time coverage delivered 21.1 million viewers and a 4.8 rating in the demo, down 9 percent in viewers and 19 percent in the demo from 2010 in Vancouver. TOKYO, Japan — On the penultimate day of the Tokyo Olympics, NBC Universal got the kind of picture that it pays for: Kevin Durant, draped in the American . Go woke, go broke. August 8, 2021 12:28pm. Typically, watching the Olympics is something families across America would love to do together throughout the season. [08/04/21 - 03:17 PM] NBC Delivers First Tuesday Week-Over-Week Olympics Viewership Increase Since 1988 NBC Olympics' primetime coverage is averaging a Total Audience Delivery of 16.8 million . Yichuan Cao/Sipa USA. Ratings for the Tokyo 2020 Olympics plummeted compared to the 2016 Games in Rio. Just how bad is the viewership data? Summer Olympics viewership remains low. 20,820. On one night back in May 2016, new episodes of CBS's The Big Bang Theory and ABC's Grey's Anatomy notched a 3.4 and 2.1 rating, respectively, in Nielsen's all-important adults under 50 . NBC's coverage of the Tokyo Olympics saw its second lowest-rated night on Wednesday, bringing in a total of 11.0 million viewers and an average rating of . Jack Gruber-USA TODAY Sports. . Woke Politics Backfire as NBC's Olympics Coverage Hits Ratings Rock Bottom. If streaming were an Olympic event, NBC would have walked away with the gold. That's the big question for NBC. August 9, 2021. wps. For most nights at the Tokyo Olympics, NBC's prime time coverage is drawing about half the audience that the Games had in Rio de Janeiro five years ago. Most Current: 2020 -2021 . 2021 6:51 pm ET On July 26, for example, there were only 14.7 million people watching primetime coverage — a 49 percent drop . 4 Aug 2021 0. The TV Ratings For The Olympic Opening Ceremony Hit A 33-Year Low. 8 10 21. The 2021 Olympics are receiving the worst ratings ever this time around. Vincent Thian/AP. More Olympics Ratings. The decline in TV ratings isn't new: TV viewership for the 2016 Rio Olympics fell roughly 18% from the 2012 London games. July 28, 2021 5:04 PM ET. (AmericanThinker) - Well, the Olympics television viewership ratings are in for NBC and, boy, are they ugly : NBC's primetime coverage of the Tokyo Olympics on July 26 averaged 14.7 million viewers — for a 49% drop compared to the equivalent night from the 2016 Rio de Janeiro Games and 53% less than the 2012 London . It also saw a six-tenths drop in ratings and a 24% fall in viewers from Tuesday. ET First Published: Aug. 5 . Updated: 5:21 PM EDT August 7, 2021. In Q4 2021 . The Olympics Opened With Ratings at a 33 Year Low -- a Look Behind the Apathy. It also saw a six-tenths drop in ratings and a 24% fall in viewers from Tuesday. Tokyo, Japan, Sunday, July 25, 2021 - Mens Basketball, USA vs. France at . NBC averaged 13.4 million viewers in prime time last week. Friday Ratings: Tokyo Olympics Tops The Night, But Fox's 'WWE SmackDown' Is A Contender Now, in today's era of declining viewership, and looking at 2021 so far, 15.5 million sounds pretty . In the latest TV ratings, NBC's primetime rebroadcast of the one year-postponed Tokyo Olympics opening ceremony averaged 10.44 million total viewers and a 2. . Somewhere, Matt Lauer must be laughing. . Font Size: NBC Universal and its advertisers are becoming worried about the success of Olympic broadcasting as TV ratings plunge and star athletes struggle, Variety reported on Tuesday. By Elizabeth Both • Published December 11, 2021 • Updated on December 11, 2021 at 9:55 am NBC For the first time as president, Joe Biden appeared on late-night TV, with a guest appearance on . Across both NBC and NBCSN, the 2021 season is averaging a TAD of 1.532 million viewers, up 35% vs. 2020 (1.139 million) and up 7% vs. 2019 (1.430 million). Part of the Olympic viewer experience is as a travelogue. Associated Press 'We've had some bad luck' — TV ratings for the Tokyo Olympics are much lower than for the 2016 Games Last Updated: Aug. 5, 2021 at 11:10 a.m. But the proliferation of TV shows, film . So far, ratings are down about 40% . That these Olympics would be immune from the same . Share on Facebook Share on Twitter Share on Linkedin. Getty Images Leon Neal/Getty . NEW YORK (AP) — For most nights at the Tokyo Olympics, NBC's prime time coverage is drawing about half the audience that the Games had in Rio de Janeiro five years ago. Nolte: Ratings for Woke Olympics Hit Lowest Night on Record. Despite the decline in ratings, NBC's primetime coverage of the Tokyo Olympics was comparatively strong in today's television landscape. Olympics ratings have sucked so bad, NBC's trying to give away free ads The Tokyo Games are scoring lower ratings than 2016's Rio Olympics, which were already the lowest-rated in years The diminished ratings were prefigured by Friday night's opening ceremony, which was staged from within the spectator-free confines of Tokyo's National Stadium. John Nolte. The TV ratings for the opening ceremony for the Olympics in Japan were absolutely terrible. Font Size: NBC Universal and its advertisers are becoming worried about the success of Olympic broadcasting as TV ratings plunge and star athletes struggle, Variety reported on Tuesday. That's why we should note that the first six nights of competition (Saturday-Thursday) for NBC's Tokyo Olympics coverage have accounted for six of the 18 most-watched primetime shows in 2021. There was no further exploration of this sentiment from Holt, seemingly content to just let that inflammatory statement hang as he closed out the segment. In this case, NBC was the middleman in an Olympics where many of the athletes were less than thrilled to be representing the United States. July 28, 2021 5:04 PM ET. Despite topping the medal count in total golds and overall, American viewership of the 2020 Tokyo Olympics hit a record low that marketing experts attribute to a "tsunami" of circumstances including a brutal time difference and "woke" athletes' contempt for the United States. Katie Ledecky (AP Images) In the latest TV ratings, NBC's primetime coverage of the Tokyo Olympics this Friday averaged 10.5 million total . Based on the ratings that have come in, this could be considered a . Published August 4, 2021 10:05 am . The numbers are sobering: Sunday's NBC audience of 13 million was down 51% from the 26.7 million who watched the corresponding night in Rio. The platform will steam all of the NBCUniversal coverage of the XXIV Olympic Winter Games from Beijing China through its Peacock Premium tier. By Michael J. Socolow Aug. 11, 2021, 11:22 a.m. NBC's Saturday night telecast of the 2021 Woke Olympics hit the lowest number on record, according to Sports Media Watch (SMW). NBC's TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016. NBC Touts A Silver Lining In Historically Low Viewership For The Tokyo Olympics Average prime time viewership was just 15.5 million people, down from an average 26.7 million for the Rio Games in 2016. Consider in 2021, Tokyo hosted the Summer Olympics for the second time in 15 years. Since the opening ceremony of the Olympics last week, NBC has been busy negotiating with anxious advertisers, offering ways to make . A A. 2021 3:18pm Share this article on Facebook . Low TV viewing numbers and early exits from star athletes like Simone Biles and Naomi Osaka have caused anxiety from Olympic . July 29, 2021, 10:00 AM . Sporting events such as ice hockey, handball, golf, mountain biking, and more have been enjoyable to observe. Have you been watching the Olympics? But these "watch parties" have not been enough to boost the ratings of the games, which have been called "a bust" for NBC. Through the first 14 days of the Tokyo Games, NBC said viewers streamed 3.5 billion minutes of Olympic content over . So far viewers . and streamed in real-time on NBC's online Olympics hub. This year's numbers came in worse than the 2016 ratings for the Rio de Janeiro Olympics. The total slumped below the 31.1 million viewers who watched the Summer Olympics in London via TV and online outlets, and 26.7 million who tuned in for the 2016 Games in Rio de Janeiro, an NBC . According to Fox News, all the network morning shows are suffering, but Today has taken the brunt of the drop-off, shedding 10% of its audience so far this year. Comparing 2012 and 2021 ratings is . JUST WATCHED Opening ceremony ratings reflect NBC's Olympic challenge . While adding streaming into the mix will certainly help, it will still pale in comparison to the . Published August 4, 2021 12:22 PM . While NBC's Olympics are beating competitors' programs each night, early ratings for NBCU's TV broadcasts are "clearly are not what NBC, our agency or our clients were looking for," said . After so much tumult, and a one-year delay, the Summer Olympiad in Tokyo held its opening ceremony Friday evening. "We've had some bad luck," NBC Universal chief executive Jeff Shell said. In the first three days of the competition, viewership was down . 3:48. NBC Sports pointed out that with television . SMW Podcast: NBC Olympics ratings, ESPN NBA studio, Barstool-MLB, etc. The opening ceremony still attracted a large audience by 2021 standards. Wednesday's televised coverage produced a total of 11.0 million viewers and an average rating of 2.4 in the 18-49 demographic per overnight numbers, Deadline reported. [07/28/21 - 03:52 PM] NBC's Tokyo Olympics Averaging 17.5 Million Primetime Viewers, Pacing to Rank with "Sunday Night Football" as Top Two Primetime Shows of 2020-21 NBC televised its first Olympic Games in 1964, when it broadcast that year's Summer Olympics from Tokyo.The network originally had intended to film the events from Tokyo but the Syncom team had a 1-hour test on the Syncom 3 satellite and it was discovered that it can transmit up to two hours from the US to Japan as with signals from the West Coast. Japan's Olympic Games still have a week to go, but from a television ratings perspective we already know that they are a relative disaster for the NBC network. The good news for NBC is that its prime-time coverage . More than halfway through the delayed Tokyo Summer Olympics, viewership continues to register historic lows. An encore presentation of the event was broadcast at 7:30 p.m. EST and wrapped up at midnight New York time . The July 23 parade of nations aired live on NBC from 7 a.m. to 11 a.m. EST, and streamed in real-time on NBC's online Olympics hub. The traditional ratings weren't great, but NBC's Olympics showed video's future Media innovations that eventually become commonplace are often first introduced at the Games. CBS had 2.22 million, ABC had 2.17 million, Univision had 1.9 million, Ion Television had 1.1 million, and Fox and Telemundo tied with . So far in calendar year 2021, 11 of the 25 most watched . — NBC Nightly News with Lester Holt (@NBCNightlyNews) August 3, 2021. According to Reuters, 16.7 million viewers tuned in Friday night on NBC to watch the games kick off in Tokyo. Even skateboarding has been added to the . The message was hope, as it is for every Olympics, but NBC also wanted these Games to mark the symbolic end of the global pandemic — a return to everyday life and a celebration of the triumph of . . Wednesday's televised coverage produced a total of 11.0 million viewers and an average rating of 2.4 in the 18-49 demographic per overnight numbers, Deadline reported. The viewership on NBC was 13.97 million, down 58 percent from the first Tuesday of the Rio Olympics in 2016 (33.44 million). Visit NBCOlympics.com for Winter Olympics live streams, highlights, schedules, results, news, athlete bios and more from Beijing 2022. Peacock will present live streams for all events airing on NBC's various broadcast and cable platforms and on-demand […] Getty Images Leon Neal/Getty . According to the numbers, the games were an absolute disaster for NBC. Viewership in prime-time is even worse, down 51%. The Tokyo Olympics have been a ratings disaster for NBC, which on Wednesday suffered the second-lowest numbers of the Games. This image shows Rows of empty seats in the Olympic . 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nbc olympics ratings 2021

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NBC's Tokyo Olympic Ratings Are Plunging | HuffPost null Summer Olympics TV Ratings Start Lower, Still Dominant ... NBC's airing of the Tokyo Olympics is a complete ratings disaster after a week that has thus far featured "woke" athletes and their protests, one high-profile early exit and the reality that changing viewing habits have decimated the cash cow the games once were. Beijing 2022 Olympic Winter Games | NBC Olympics NBC says the event was the second most-watched standalone primetime entertainment program since the start of the . Olympics viewership down 42% near halfway through competition. NBC Scrambles for High Ratings at Olympics Amid Negative . There are a number of factors contributing to the drop in audience for the Olympics. Now to be fair, NBC's 2020 Olympics ratings are significantly down from 2016 Olympics ratings, so the evening news numbers were bound to be down quite a bit as well. Excluding streaming, night 10 of the Tokyo Summer Olympics on NBC averaged a still diluted 12.76 million viewers and a 2.5 rating/20 share in adults 18-49 in primetime. NBC is giving advertisers who bought airtime during the Tokyo Olympics extra commercials due to underwhelming ratings for this year's 2020 Olympic Games, fueled by a pandemic-weary population . Summer Olympics TV Ratings Fall in First Weekend. Summer Olympics opening ceremony ratings plunged, but ... NBC Tokyo Olympics coverage struggles with TV viewers ... NBC's coverage of the Olympics in Sochi is slipping in the ratings. NBC's Summer Olympics ratings are in free-fall. Olympic Ratings Drop and Athlete Stumbles Spur NBC's Make ... Due to . Most prime-time broadcasts so far have had a similar gap between Tokyo . Today Show Ratings Lowest in 30 Years | The Daily Wire NBC's Summer Olympics ratings are in free-fall. The numbers are sobering: Sunday's NBC audience of 13 million was down 51 . Simone Biles' return helped Tokyo Olympics viewership, but the average stays at 16.8 million viewers Published Wed, Aug 4 2021 7:32 PM EDT Updated Thu, Aug 5 2021 6:10 AM EDT Jabari Young . By Matt Webb Mitovich / July 31 2021, 12:14 PM PDT. Well, the Olympics television viewership ratings are in for NBC and, boy, are they ugly: NBC's primetime coverage of the Tokyo Olympics on July 26 averaged 14.7 million viewers -- for a 49% drop . And in 2022, Beijing will be the third straight Olympics (Winter or Summer) to be held in Asia. (0501 HKT) July 26, 2021 . NBC's Tokyo Olympic Ratings Are Plunging. NBC Universal saw record-low ratings throughout the 2020 Olympic . NBC's Summer Olympics ratings are in free-fall - CNN NBC suffered its worst ratings disaster ever with the collapse of the woke 2021 Tokyo Olympics. NBC's TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016. The Olympics coverage is headed by the NBCUniversal executive Molly Solomon, who was named the president of NBC Olympics Production in 2019, a few months before the postponement of the 2020 games. That brings us to NBC's Tokyo Olympics ratings bust, an event doomed for dismal viewership well before it began. NBC Draws Its Lowest Summer Olympics Ratings Ever for Tokyo Games TV viewership down 42% from 2016; NBC executive said Olympics will still 'will be very, very profitable' . The 2021 figures include the average number of people watching on streaming platforms, which hit a record Monday, for an Olympics, with 746,000 viewers. The 537,000 adults 25-54 average is +8% from what the show averaged in Q3 '21, and a more significant gain than what ABC (+2%) and NBC (+3%) delivered in the measurement in Q4. With no spectators allowed at the Tokyo Olympics, the friends and families of athletes are getting together to watch the competition together on TV. After the opening ceremony immediately cratered with the worst . August 5, 2021 3:59pm. . The ratings for the Tokyo Games - described as a "worst-case scenario" for NBC, the network airing them - were a huge drop down from the 2016 Rio Olympics, the 2012 London Olympics, and many other preceding games, only pulling in roughly half the viewers when compared to those events. The 2021 figures include the average number of people watching on streaming platforms, which hit a record Monday, for an Olympics, with 746,000 viewers. What have you thought about having the 2020 Tokyo Olympics in 2021 thus far? Ratings for the Tokyo Games are down significantly from Rio 2016, London 2012 and prior Games — like, losing-half-the-audience significant. NBC is facing a ratings disaster for the Olympics as millions fewer Americans tuned in to the Tokyo Games finales amid ongoing "woke" protests and demonstrations by American athletes. Ratings plunged for the Olympics opening ceremony, but streaming was solid . Today, Peacock announced it will be the streaming home of the 2022 Winter Olympics. NBC Sports pointed out that with television . Reuters reported Shell's comments as it becomes increasingly evident in several major markets around the world the TV audience has collapsed since 2016.. Ratings data from the opening ceremony and first few nights of events indicate the Tokyo Games are currently the least watched Olympics in recent history across Europe and especially in the U.S. where viewer numbers are in freefall. Paulsen . Low TV viewing numbers and early exits from star athletes like Simone Biles and Naomi Osaka have caused anxiety from Olympic . For an athlete to actually believe this to be the case raises so many questions. NBC: 2.5 rating/20 share, ABC: 0.7/ 5, Fox: 0.2/ 2, CBS: 0.2/ 1, CW: 0.1/ 0. August 12, 2021 9:04pm. NBC's overall . Monday's primetime coverage of the Tokyo Summer Olympics averaged 15.8 million viewers across NBC's various platforms, down 38% from the comparable night of the Rio Summer Games in 2016 (24.3M). Recent ratings analysis shows that viewership for NBC's flagship morning news and chat show has reached its lowest point in 30 years. NBC is hoping for good ratings for the 2021 Tokyo Olympics July 23 to Aug 8, although the games are facing pandemic and other challenges. The Tokyo Olympics have at times been a somber affair on NBC, including after the Games' biggest star, Simone Biles, pulled out to focus on her mental health. NBC's Summer Olympics ratings are in free-fall. . The Tokyo Olympics have been a ratings disaster for NBC, which on Wednesday suffered the second-lowest numbers of the Games. primetime coverage of the Olympics averaged 15.8 million viewers on NBC, its sibling cable . As a result, it appears the personally empowered PC Olympics have turned out to be a ratings flop. Sunday's prime-time coverage delivered 21.1 million viewers and a 4.8 rating in the demo, down 9 percent in viewers and 19 percent in the demo from 2010 in Vancouver. TOKYO, Japan — On the penultimate day of the Tokyo Olympics, NBC Universal got the kind of picture that it pays for: Kevin Durant, draped in the American . Go woke, go broke. August 8, 2021 12:28pm. Typically, watching the Olympics is something families across America would love to do together throughout the season. [08/04/21 - 03:17 PM] NBC Delivers First Tuesday Week-Over-Week Olympics Viewership Increase Since 1988 NBC Olympics' primetime coverage is averaging a Total Audience Delivery of 16.8 million . Yichuan Cao/Sipa USA. Ratings for the Tokyo 2020 Olympics plummeted compared to the 2016 Games in Rio. Just how bad is the viewership data? Summer Olympics viewership remains low. 20,820. On one night back in May 2016, new episodes of CBS's The Big Bang Theory and ABC's Grey's Anatomy notched a 3.4 and 2.1 rating, respectively, in Nielsen's all-important adults under 50 . NBC's coverage of the Tokyo Olympics saw its second lowest-rated night on Wednesday, bringing in a total of 11.0 million viewers and an average rating of . Jack Gruber-USA TODAY Sports. . Woke Politics Backfire as NBC's Olympics Coverage Hits Ratings Rock Bottom. If streaming were an Olympic event, NBC would have walked away with the gold. That's the big question for NBC. August 9, 2021. wps. For most nights at the Tokyo Olympics, NBC's prime time coverage is drawing about half the audience that the Games had in Rio de Janeiro five years ago. Most Current: 2020 -2021 . 2021 6:51 pm ET On July 26, for example, there were only 14.7 million people watching primetime coverage — a 49 percent drop . 4 Aug 2021 0. The TV Ratings For The Olympic Opening Ceremony Hit A 33-Year Low. 8 10 21. The 2021 Olympics are receiving the worst ratings ever this time around. Vincent Thian/AP. More Olympics Ratings. The decline in TV ratings isn't new: TV viewership for the 2016 Rio Olympics fell roughly 18% from the 2012 London games. July 28, 2021 5:04 PM ET. (AmericanThinker) - Well, the Olympics television viewership ratings are in for NBC and, boy, are they ugly : NBC's primetime coverage of the Tokyo Olympics on July 26 averaged 14.7 million viewers — for a 49% drop compared to the equivalent night from the 2016 Rio de Janeiro Games and 53% less than the 2012 London . It also saw a six-tenths drop in ratings and a 24% fall in viewers from Tuesday. ET First Published: Aug. 5 . Updated: 5:21 PM EDT August 7, 2021. In Q4 2021 . The Olympics Opened With Ratings at a 33 Year Low -- a Look Behind the Apathy. It also saw a six-tenths drop in ratings and a 24% fall in viewers from Tuesday. Tokyo, Japan, Sunday, July 25, 2021 - Mens Basketball, USA vs. France at . NBC averaged 13.4 million viewers in prime time last week. Friday Ratings: Tokyo Olympics Tops The Night, But Fox's 'WWE SmackDown' Is A Contender Now, in today's era of declining viewership, and looking at 2021 so far, 15.5 million sounds pretty . In the latest TV ratings, NBC's primetime rebroadcast of the one year-postponed Tokyo Olympics opening ceremony averaged 10.44 million total viewers and a 2. . Somewhere, Matt Lauer must be laughing. . Font Size: NBC Universal and its advertisers are becoming worried about the success of Olympic broadcasting as TV ratings plunge and star athletes struggle, Variety reported on Tuesday. By Elizabeth Both • Published December 11, 2021 • Updated on December 11, 2021 at 9:55 am NBC For the first time as president, Joe Biden appeared on late-night TV, with a guest appearance on . Across both NBC and NBCSN, the 2021 season is averaging a TAD of 1.532 million viewers, up 35% vs. 2020 (1.139 million) and up 7% vs. 2019 (1.430 million). Part of the Olympic viewer experience is as a travelogue. Associated Press 'We've had some bad luck' — TV ratings for the Tokyo Olympics are much lower than for the 2016 Games Last Updated: Aug. 5, 2021 at 11:10 a.m. But the proliferation of TV shows, film . So far, ratings are down about 40% . That these Olympics would be immune from the same . Share on Facebook Share on Twitter Share on Linkedin. Getty Images Leon Neal/Getty . NEW YORK (AP) — For most nights at the Tokyo Olympics, NBC's prime time coverage is drawing about half the audience that the Games had in Rio de Janeiro five years ago. Nolte: Ratings for Woke Olympics Hit Lowest Night on Record. Despite the decline in ratings, NBC's primetime coverage of the Tokyo Olympics was comparatively strong in today's television landscape. Olympics ratings have sucked so bad, NBC's trying to give away free ads The Tokyo Games are scoring lower ratings than 2016's Rio Olympics, which were already the lowest-rated in years The diminished ratings were prefigured by Friday night's opening ceremony, which was staged from within the spectator-free confines of Tokyo's National Stadium. John Nolte. The TV ratings for the opening ceremony for the Olympics in Japan were absolutely terrible. Font Size: NBC Universal and its advertisers are becoming worried about the success of Olympic broadcasting as TV ratings plunge and star athletes struggle, Variety reported on Tuesday. That's why we should note that the first six nights of competition (Saturday-Thursday) for NBC's Tokyo Olympics coverage have accounted for six of the 18 most-watched primetime shows in 2021. There was no further exploration of this sentiment from Holt, seemingly content to just let that inflammatory statement hang as he closed out the segment. In this case, NBC was the middleman in an Olympics where many of the athletes were less than thrilled to be representing the United States. July 28, 2021 5:04 PM ET. Despite topping the medal count in total golds and overall, American viewership of the 2020 Tokyo Olympics hit a record low that marketing experts attribute to a "tsunami" of circumstances including a brutal time difference and "woke" athletes' contempt for the United States. Katie Ledecky (AP Images) In the latest TV ratings, NBC's primetime coverage of the Tokyo Olympics this Friday averaged 10.5 million total . Based on the ratings that have come in, this could be considered a . Published August 4, 2021 10:05 am . The numbers are sobering: Sunday's NBC audience of 13 million was down 51% from the 26.7 million who watched the corresponding night in Rio. The platform will steam all of the NBCUniversal coverage of the XXIV Olympic Winter Games from Beijing China through its Peacock Premium tier. By Michael J. Socolow Aug. 11, 2021, 11:22 a.m. NBC's Saturday night telecast of the 2021 Woke Olympics hit the lowest number on record, according to Sports Media Watch (SMW). NBC's TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016. NBC Touts A Silver Lining In Historically Low Viewership For The Tokyo Olympics Average prime time viewership was just 15.5 million people, down from an average 26.7 million for the Rio Games in 2016. Consider in 2021, Tokyo hosted the Summer Olympics for the second time in 15 years. Since the opening ceremony of the Olympics last week, NBC has been busy negotiating with anxious advertisers, offering ways to make . A A. 2021 3:18pm Share this article on Facebook . Low TV viewing numbers and early exits from star athletes like Simone Biles and Naomi Osaka have caused anxiety from Olympic . July 29, 2021, 10:00 AM . Sporting events such as ice hockey, handball, golf, mountain biking, and more have been enjoyable to observe. Have you been watching the Olympics? But these "watch parties" have not been enough to boost the ratings of the games, which have been called "a bust" for NBC. Through the first 14 days of the Tokyo Games, NBC said viewers streamed 3.5 billion minutes of Olympic content over . So far viewers . and streamed in real-time on NBC's online Olympics hub. This year's numbers came in worse than the 2016 ratings for the Rio de Janeiro Olympics. The total slumped below the 31.1 million viewers who watched the Summer Olympics in London via TV and online outlets, and 26.7 million who tuned in for the 2016 Games in Rio de Janeiro, an NBC . According to Fox News, all the network morning shows are suffering, but Today has taken the brunt of the drop-off, shedding 10% of its audience so far this year. Comparing 2012 and 2021 ratings is . JUST WATCHED Opening ceremony ratings reflect NBC's Olympic challenge . While adding streaming into the mix will certainly help, it will still pale in comparison to the . Published August 4, 2021 12:22 PM . While NBC's Olympics are beating competitors' programs each night, early ratings for NBCU's TV broadcasts are "clearly are not what NBC, our agency or our clients were looking for," said . After so much tumult, and a one-year delay, the Summer Olympiad in Tokyo held its opening ceremony Friday evening. "We've had some bad luck," NBC Universal chief executive Jeff Shell said. In the first three days of the competition, viewership was down . 3:48. NBC Sports pointed out that with television . SMW Podcast: NBC Olympics ratings, ESPN NBA studio, Barstool-MLB, etc. The opening ceremony still attracted a large audience by 2021 standards. Wednesday's televised coverage produced a total of 11.0 million viewers and an average rating of 2.4 in the 18-49 demographic per overnight numbers, Deadline reported. [07/28/21 - 03:52 PM] NBC's Tokyo Olympics Averaging 17.5 Million Primetime Viewers, Pacing to Rank with "Sunday Night Football" as Top Two Primetime Shows of 2020-21 NBC televised its first Olympic Games in 1964, when it broadcast that year's Summer Olympics from Tokyo.The network originally had intended to film the events from Tokyo but the Syncom team had a 1-hour test on the Syncom 3 satellite and it was discovered that it can transmit up to two hours from the US to Japan as with signals from the West Coast. Japan's Olympic Games still have a week to go, but from a television ratings perspective we already know that they are a relative disaster for the NBC network. The good news for NBC is that its prime-time coverage . More than halfway through the delayed Tokyo Summer Olympics, viewership continues to register historic lows. An encore presentation of the event was broadcast at 7:30 p.m. EST and wrapped up at midnight New York time . The July 23 parade of nations aired live on NBC from 7 a.m. to 11 a.m. EST, and streamed in real-time on NBC's online Olympics hub. The traditional ratings weren't great, but NBC's Olympics showed video's future Media innovations that eventually become commonplace are often first introduced at the Games. CBS had 2.22 million, ABC had 2.17 million, Univision had 1.9 million, Ion Television had 1.1 million, and Fox and Telemundo tied with . So far in calendar year 2021, 11 of the 25 most watched . — NBC Nightly News with Lester Holt (@NBCNightlyNews) August 3, 2021. According to Reuters, 16.7 million viewers tuned in Friday night on NBC to watch the games kick off in Tokyo. Even skateboarding has been added to the . The message was hope, as it is for every Olympics, but NBC also wanted these Games to mark the symbolic end of the global pandemic — a return to everyday life and a celebration of the triumph of . . Wednesday's televised coverage produced a total of 11.0 million viewers and an average rating of 2.4 in the 18-49 demographic per overnight numbers, Deadline reported. The viewership on NBC was 13.97 million, down 58 percent from the first Tuesday of the Rio Olympics in 2016 (33.44 million). Visit NBCOlympics.com for Winter Olympics live streams, highlights, schedules, results, news, athlete bios and more from Beijing 2022. Peacock will present live streams for all events airing on NBC's various broadcast and cable platforms and on-demand […] Getty Images Leon Neal/Getty . According to the numbers, the games were an absolute disaster for NBC. Viewership in prime-time is even worse, down 51%. The Tokyo Olympics have been a ratings disaster for NBC, which on Wednesday suffered the second-lowest numbers of the Games. This image shows Rows of empty seats in the Olympic . 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